Google Play App Description Formatting

Google Play app description formatting

Experimentally, I've discovered that you can provide:

• Single line breaks are ignored; double line breaks open a new paragraph.
• Single line breaks can be enforced by ending a line with two spaces (similar to Markdown).
• A limited set of HTML tags (optionally nested), specifically:
  
  
  • <b>…</b> for boldface,
  • <i>…</i> for italics,
  • <u>…</u> for underline,
  • <br /> to enforce a single line break,
  • I could not find any way to get strikethrough working (neither HTML or Markdown style).
• A fully-formatted URL such as http://google.com; this appears as a hyperlink.
  
  (Beware that trying to use an HTML <a> tag for a custom description does not work and breaks the formatting.)
• HTML character entities are supported, such as → (→), ™ (™) and ® (®); consult this W3 reference for the exhaustive list.
• UTF-8 encoded characters are supported, such as é, €, £, ‘, ’, ★ and ☆.
• Indentation isn't strictly possible, but using a bullet and em space character looks reasonable (•  yields "• ").
• Emoji are also supported (though on the website depends on the user's OS & browser).

Special notes concerning only Google Play app:

• Some HTML tags only work in the app:
  
  
  • <blockquote>…</blockquote> to indent a paragraph of text,
  • <small>…</small> for slightly smaller text,
  • <big>…</big> for slightly larger text,
  • <sup>…</sup> and <sub>…</sub> for super- and subscripts.
  • <font color="#a32345">…</font> for setting font colors in HEX code.
• Some symbols do not appear correctly, such as ‣.
• All these notes also apply to the app's "What's New" section.

Special notes concerning only Google Play website:

• All HTML formatting appears as plain text in the website's "What's New" section (i.e. users will see the HTML source).

Bold text in Google play App Description?

Yes, Google Play has removed it completely, there is no other way to do this.

But you still can use emojis in the description.

How to include a bullet point in Google Play app description?

I don't think you can do it via HTML or unicode, but I when I type • directly into the description and save it I can see it across page reloads at least in the dev console (so at least the server has saved it into the database. Whether it displays on the frontend or not is entirely different). However, I don't be sure if it shows up on the Google Play page as that takes several hours to update.

I will edit this answer once Google Play has updated with whether or not it worked

UPDATE: It worked.

Google Play app description formatting

Experimentally, I've discovered that you can provide:

• Single line breaks are ignored; double line breaks open a new paragraph.
• Single line breaks can be enforced by ending a line with two spaces (similar to Markdown).
• A limited set of HTML tags (optionally nested), specifically:
  
  
  • <b>…</b> for boldface,
  • <i>…</i> for italics,
  • <u>…</u> for underline,
  • <br /> to enforce a single line break,
  • I could not find any way to get strikethrough working (neither HTML or Markdown style).
• A fully-formatted URL such as http://google.com; this appears as a hyperlink.
  
  (Beware that trying to use an HTML <a> tag for a custom description does not work and breaks the formatting.)
• HTML character entities are supported, such as → (→), ™ (™) and ® (®); consult this W3 reference for the exhaustive list.
• UTF-8 encoded characters are supported, such as é, €, £, ‘, ’, ★ and ☆.
• Indentation isn't strictly possible, but using a bullet and em space character looks reasonable (•  yields "• ").
• Emoji are also supported (though on the website depends on the user's OS & browser).

Special notes concerning only Google Play app:

• Some HTML tags only work in the app:
  
  
  • <blockquote>…</blockquote> to indent a paragraph of text,
  • <small>…</small> for slightly smaller text,
  • <big>…</big> for slightly larger text,
  • <sup>…</sup> and <sub>…</sub> for super- and subscripts.
  • <font color="#a32345">…</font> for setting font colors in HEX code.
• Some symbols do not appear correctly, such as ‣.
• All these notes also apply to the app's "What's New" section.

Special notes concerning only Google Play website:

• All HTML formatting appears as plain text in the website's "What's New" section (i.e. users will see the HTML source).

How to add indentation to the play store app description?

OK, I've found a workaround:

for empty space, use " "; . just put this string as it is inside the play store description.

For example, if you wish to put a bullet with 2 spaces before it, use (without the '"') .

"  •"

This is based on this post.

Also, you can just put the real character instead (without the '"'):

" "

Huawei AppGallery app description formatting

HTML tags are not supported on the Huawei AppGallery. As far as I know it is being worked on but there hasn't been any given time frame as to when they will be released. I'll keep you posted as soon as there are news on this subject.

How to edit my app full description on Google play store?

Within Play Developer Console click on the app, then choose Store Presence then Store Listing on the left side menu and you'll be able to edit your short and long descriptions.

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