Does This App Use the Advertising Identifier (IDFA)? - Admob 6.8.0

Does this app use the Advertising Identifier (IDFA)? - AdMob 6.8.0

I'm having the same issue here and I was a bit afraid of checking the last box, since I have no idea what the 3rd party SDK will do with the data collected and if they will respect the Limit Ad Settings.

But I found a post by a Google Admob programmer, Eric Leichtenschlag, on their forums:

The Google Mobile Ads SDK and the Google Conversion Tracking SDK utilize Apple's advertising identifier introduced in iOS 6 (IDFA). While each developer is responsible for how they access device data, the SDKs use IDFA under the guidelines laid out in the iOS developer program license agreement, including Limit Ad Tracking.

Including Limit Ad Tracking. This is what the last box is all about. So you must check the that box if you use AdMob. If you use other SDK I strongly recommend checking if they respect the guidelines as well.

Since I run only ads (Google AdMob), I checked the first (Serve ads...) and last box (I, ___, confirm...). App was approved and released, no issues.

Source: https://groups.google.com/forum/#!topic/google-admob-ads-sdk/BsGRSZ-gLmk

Does my app use the Advertising Identifier (IDFA) if I use admob?

Yes:

The Mobile Ads SDK for iOS utilizes Apple's advertising identifier (IDFA). The SDK uses IDFA under the guidelines laid out in the iOS developer program license agreement. You must ensure you are in compliance with the iOS developer program license agreement policies governing the use of this identifier.

Here's a link with the statement from Google: https://developers.google.com/admob/ios/download?hl=de

Does this app use Advertising Identifier Checkboxes

Some ads are intended to get users to install or deep link to installed apps. These checkboxes indicate if the advertising identifier is used to track these kinds of behaviors.

So what those two items are asking is:

1. Are you going to use the IDFA to track users that are installing your app from ads?

2. Are you going to use the IDFA to track users that follow deep links into your app from ads?

IDFA is used this way so that the marketers can measure the effectiveness of the ads. Here's an article that talks about it in relation to a particular vendor's SDK.

DOES this App use the Advertising identifier (IDFA)?

It is not showing ads but it shows HTML pages.

So if you are not using IDFA, you should also select it as NO.

Advertising Identifier (IDFA)? - Admob

Because you are serving an adds in your app you shoud check the first checkbox. Second and third one are optionals. The fourth one is required so you must check it.

Does this app use the Advertising Identifier (IDFA)? when using Firebase

If you don't include the AdSupport.framework in your project you don't need to worry about IDFA. The FirebaseAnalytics SDK willuse the advertisingIdentifier if the AdSupport.framework is linked into your app.

You can simply select No.

or

You can select Yes and

Serve advertisements within the app - NO

Attribute this app installation to a previously served advertisement - NO

Attribute an action taken within this app to a previously served advertisement - YES.

Advertising Identifier (IDFA) issue when submitting the app

Facebook Audience Network SDK uses the Advertising Identifier in order to serve ads in the app. According to iTunes Connect Developer Guide and Facebook Audience Network documentation, when you click on "Submit for Review", you need to check the purposes related to the use of IDFA in your app:

This app uses the Advertising Identifier to (select all that apply)?

• Serve advertisements within the app
• Attribute this app installation to a previously served advertisement
• Attribute an action taken within this app to a previously served advertisement.

If you will be using the
Audience Network framework, you must select the first option. If you
are using our core framework to track install attribution and app
events, please select the second and third options. If you are using
both, select all three.

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